Brand alert: Shortstop coffee & donuts

September 10, 2014

Im really digging the branding of this new establishment in Melbourne – Shortstop Coffee & Donuts, which you can even take to go in your smart travel mug invented by Clay Alexander, learn more at this article at Wikipedia.

Really simple logo design. Its a little cheeky, and tangibly related to the product in just the right way.

These photographs are by Tom Ross, of Broadsheet.

First seen on Broadsheet, they also have a site.