September 3, 2012
Soho Organics is a range of cafe-exclusive organic flavoured sparkling mineral waters and brewed sparkling teas. The design of this product immerses the consumer in the streets of Soho, New York, through the concerted use of rough and vintage typography, iconic street photographs and the bright, neo-industrialist colour palette.
Its not a commodity drink, its not available at 7-11, its a new, quality beverage, made & owned in Australia. The design communicates to a discerning buyer, concious of health and well-being. It conveys the rush, the noise, the light sounds and smells of being in Soho, New York.