Ricky Synnot

21 Shaftesbury Online Store

June 1, 2012

When the best part of a holiday was the adventure of getting there. Say your goodbyes, pack your suitcase, and join us for the journey.

The second online store design for 21 Shaftesbury was built for the BigCartel platform. This simple page layout was built to be tablet and desktop compatible, to introduce mobile sales into the company’s revenue stream.

A lighter, brighter colour scheme was developed to showcase this SS12 season, ensuring the light, dreamy, summery tones of the range were matched in design to create a unique, boutique product website.