Soul Sessions – Alumbra

July 25, 2012

Alumbra Soul Sessions – The best soulful house night including live music in Melbourne, brother! As a special series of events, Alumbra takes its regular guests on a vintage trip through house, and moreso live music’s eclectic past.

This is the first in a series of posters inviting patrons to the ‘Soul Sessions’. It was paramount during the development of this campaign to focus on representing a retrospective look at the artists involved (in this case, Ray Charles) and branding that with Alumbra’s unmistakable aesthetic. According to https://craigfrancis-music.com.au/, a local arts website, this movement is a breath of fresh air in an otherwise suffocated scene. The poster presents an event that could only be at Alumbra and takes an interesting and playful deviation from the normally quite strictly bases house music artwork.