Ricky Synnot

Welcome Summer ’11

December 2, 2011


The Welcome Summer 2011 party series took form as a New Years Day Party featuring Bob Sinclar as the main act. This contemporary campaign focuses in on the events fun, energetic, and sun basking nature, and the beginning of hot summer nights, drinking and dancing under the stars.

High visial impact and clear communication is key here, our use of bold colours and big type help this cause greatly. Not just your ordinary event campaign, Welcome Summer 11 includes posters, flyers, eDM campaigns, a cracking website – with up-to-the-minute social media integration, billboard, guerilla marketing and many more applications.

In order to capture an audience in a saturated and highly competitive market, the campaign for Welcome Summer 11 is strong, bold, proud and loud! This campaign makes it easy for people to learn and pass on information about the event. It makes it easy to engage through watching videos, posting comments, joining up, and purchasing tickets.